Is a (MAP) Minimum Advertised Price Policy Legal?:
We take a dive into the legality of a minimum advertised price (MAP) policy and cover how MAP policies work, how to create a MAP policy and how to enforce a MAP policy. We answer the basics when it comes to creating a legal map policy and clear up some confusion about antitrust and price fixing laws. Also, get some insight into Kellogg's unique MAP policy strategy and how they went about successfully enforcing it.