What is MAP Monitoring? A Simple Guide For Brands
What is MAP Monitoring? A Simple Guide For Brands:
This article covers how MAP monitoring comes into play and how to strategically use it to protect and grow your brand presence online. We also go into what it takes to successfully pull off a campaign including properly identifying sellers and products, monitoring them, gathering supporting evidence when a policy violation occurs and what steps to take to enforce a policy.
Category: MAP Monitoring | Posted: April
How to Measure Brand Reputation Online
How to Measure Brand Reputation Online:
One of the best ways to measure brand reputation is through social media. It shows you how consumers feel about your brand and products and what they’re saying about it. Brand reputation is measured based on the way the public reacts to your brand. In addition to how customers see your brand, it shows how your partners and employees view it through all areas of interaction.
Category: Ecommerce | Posted: October
How to Create a Minimum Advertised Price (MAP) Policy
How to Create a Minimum Advertised Price (MAP) Policy:
There are many steps included in creating a MAP policy, but the best one to get you started is researching competitors’ prices. Knowing competitors' pricing can help you get a better idea of advertising prices for your products.
Category: MAP Monitoring | Posted: August
How Do We Know if a MAP Policy Is Enforced?
How Do We Know if a MAP Policy Is Enforced?:
You can tell that your MAP policy has been enforced when sellers continue to comply with its terms and refrain from violations. Even if sellers previously violated a MAP policy, a turnaround and compliance show enforcement.
Category: MAP Enforcement | Posted: August
How to Enforce a MAP Policy
How to Enforce a MAP Policy:
The first step in enforcing a MAP policy price is to create a cease-and-desist letter over the MAP violation. It should state that the seller must revert back to the agreed-upon minimum price for products or face additional consequences in the form of certain penalties.
Category: MAP Enforcement | Posted: July
What is a Minimum Advertised Price (MAP) Pricing Policy?
What is a Minimum Advertised Price (MAP) Pricing Policy?:
It's time we all get on the same page about what a minimum advertised price policy is, how it came about, and why it's important that every single manufacturer has one implemented across their seller network. MAP monitoring and enforcement is one of the first steps to protecting your brand equity and your seller's profit margins.
Category: MAP Monitoring | Posted: July