The Evolution of the MAP Policy in the Motosports Industry:
Fear drives change, and it's not any different with the MAP policy in the motosports industry. We'll take a look at how the MAP policy evolved from the automotive industry, why it was born in the moto world, which brands are paving the way for other moto companies, and the role that MAP monitoring software plays.
The Minimum Advertised Price Policy [Infographic]:
With the dot com boom, the e-commerce industry took off. Anyone and everyone became an online retailer, which meant a heavily saturated and competitive marketplace, where discounting became the norm. Price was the only way to compete. Enter: the minimum advertised price policy. In the online world, a properly implemented MAP policy helps protect brand equity and preserve seller profit margins.
8 Tips to Prepare Your Ecommerce Store for the Holiday Season:
The holiday season brings so much cheer, happiness, and excitement! With all that holiday joy (and craze) comes loads of preparation by online retailers for all the shoppers who are out and about in the cyber world. Are you ready for the holiday retail madness? We share some goodies to make sure your ecommerce store increases the number of purchases, while millions of shoppers do what they love.
3 Reasons Your Sellers Care That You're Using MAP Monitoring Software:
Many brands with a MAP policy often ponder the question: should we invest in software to take care of the enforcement process, or should we continue doing it manually? For us, it's a no brainer: why spend weeks or months getting MAP violators to comply when you can do it in hours or days? When your sellers know that you're investing in MAP monitoring software, there are plenty of benefits to your brand and its success.
[Podcast] Retail Tales Ep. 1 - Eddie Lichstein, Autoplicity.com:
We've made it to the podcast world! "Retail Tales" is our collection of conversations with retailers about their perspective on MAP policies and all the things that brands don't get to hear for themselves. We want to bring brands up close and personal with what happens on the frontline. Listen to what Eddie Lichstein from Autoplicity.com has to say about his encounters with brands and their policies.
What is a MAP Policy?:
It's time we all get on the same page about what a minimum advertised price policy is, how it came about, and why it's important that every single manufacturer has one implemented across their seller network. MAP monitoring and enforcement is one of the first steps to protecting your brand equity and your seller's profit margins.