Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet'
Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet':
We believe in people power. Technology is a tool, not a crutch. Though it may be tempting to tell your hair stylist you want 'the best haircut ever,' you're already aware of the limitations of reality because you've probably had a lot of haircuts in your life. The same is true with MAP Monitoring. We've been up and down this road a million times, so we know the fastest routes, regardless of traffic or weather. Metaphors aside, no one is scanning 'the entire Internet' to isolate your seller network, and we'll explain why in this article.
Category: MAP Monitoring | Posted: November
How to Start a MAP Policy in 5 Easy Steps
How to Start a MAP Policy in 5 Easy Steps:
Learn how to launch a minimum advertised price policy for your brand in these 5 steps. We dive into policy basics, how to stay in touch with your sellers throughout the process and the importance of letting sellers know you're using map monitoring software. Enforcement is just as important as monitoring and we offer some advice on how to deal with sellers that aren't complying.
Category: MAP Monitoring | Posted: April
Do You Need MAP Monitoring Software?
Do You Need MAP Monitoring Software?:
You need MAP monitoring software, seriously. Manual methods aren't going to get it done because there's simply too much data and not enough time to check and recheck seller pricing. Save yourself the headache, gain some more time in your day and go with a trusted MAP monitoring company!
Category: MAP Monitoring | Posted: April
What is MAP Monitoring?
What is MAP Monitoring?:
This article covers how MAP monitoring comes into play and how to strategically use it to protect and grow your brand presence online. We also go into what it takes to successfully pull off a campaign including properly identifying sellers and products, monitoring them, gathering supporting evidence when a policy violation occurs and what steps to take to enforce a policy.
Category: MAP Monitoring | Posted: March
Amazon MAP Policy Monitoring Challenges
Amazon MAP Policy Monitoring Challenges:
Brands looking to monitor and enforce a minimum advertised price policy on Amazon should be aware of the difficulties. We discuss specific challenges with FBA sellers and how to go about growing your brand on Amazon the right way - before it gets messy. Do you need map monitoring software? We cover that, too.
Category: MAP Monitoring | Posted: January
Is a (MAP) Minimum Advertised Price Policy Legal?
Is a (MAP) Minimum Advertised Price Policy Legal?:
We take a dive into the legality of a minimum advertised price (MAP) policy and cover how MAP policies work, how to create a MAP policy and how to enforce a MAP policy. We answer the basics when it comes to creating a legal map policy and clear up some confusion about antitrust and price fixing laws. Also, get some insight into Kellogg's unique MAP policy strategy and how they went about successfully enforcing it.
Category: MAP Monitoring | Posted: November