Are MAP (Minimum Advertised Price) Policies Legal? A Guide for Brands
Are MAP (Minimum Advertised Price) Policies Legal? A Guide for Brands:
Minimum Advertised Price (MAP) policies are one of the most effective tools manufacturers have for protecting their brand value and reseller relationships — but they also carry legal weight. If you’re wondering whether MAP policies are legal in the U.S. (and elsewhere), this post will clarify what’s allowed, what’s risky, and how to stay compliant.
Category: MAP Monitoring | Posted: May
What Is a MAP Policy? Complete Guide to Pricing and Enforcement
What Is a MAP Policy? Complete Guide to Pricing and Enforcement:
It's time we all get on the same page about what a minimum advertised price policy is, how it came about, and why it's important that every single manufacturer has one implemented across their seller network. MAP monitoring and enforcement is one of the first steps to protecting your brand equity and your seller's profit margins.
Category: MAP Monitoring | Posted: May
What is MAP Monitoring? A Simple Guide For Brands
What is MAP Monitoring? A Simple Guide For Brands:
This article covers how MAP monitoring comes into play and how to strategically use it to protect and grow your brand presence online. We also go into what it takes to successfully pull off a campaign including properly identifying sellers and products, monitoring them, gathering supporting evidence when a policy violation occurs and what steps to take to enforce a policy.
Category: MAP Monitoring | Posted: April
How to Create a Minimum Advertised Price (MAP) Policy
How to Create a Minimum Advertised Price (MAP) Policy:
There are many steps included in creating a MAP policy, but the best one to get you started is researching competitors’ prices. Knowing competitors' pricing can help you get a better idea of advertising prices for your products.
Category: MAP Monitoring | Posted: August
Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet'
Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet':
We believe in people power. Technology is a tool, not a crutch. Though it may be tempting to tell your hair stylist you want 'the best haircut ever,' you're already aware of the limitations of reality because you've probably had a lot of haircuts in your life. The same is true with MAP Monitoring. We've been up and down this road a million times, so we know the fastest routes, regardless of traffic or weather. Metaphors aside, no one is scanning 'the entire Internet' to isolate your seller network, and we'll explain why in this article.
Category: MAP Monitoring | Posted: November
How to Start a MAP Policy in 5 Easy Steps
How to Start a MAP Policy in 5 Easy Steps:
Learn how to launch a minimum advertised price policy for your brand in these 5 steps. We dive into policy basics, how to stay in touch with your sellers throughout the process and the importance of letting sellers know you're using map monitoring software. Enforcement is just as important as monitoring and we offer some advice on how to deal with sellers that aren't complying.
Category: MAP Monitoring | Posted: April