Are MAP (Minimum Advertised Price) Policies Legal? A Guide for Brands
Are MAP (Minimum Advertised Price) Policies Legal? A Guide for Brands:
Minimum Advertised Price (MAP) policies are one of the most effective tools manufacturers have for protecting their brand value and reseller relationships — but they also carry legal weight. If you’re wondering whether MAP policies are legal in the U.S. (and elsewhere), this post will clarify what’s allowed, what’s risky, and how to stay compliant.
Category: MAP Monitoring | Posted: May
What Is a MAP Policy? Complete Guide to Pricing and Enforcement
What Is a MAP Policy? Complete Guide to Pricing and Enforcement:
It's time we all get on the same page about what a minimum advertised price policy is, how it came about, and why it's important that every single manufacturer has one implemented across their seller network. MAP monitoring and enforcement is one of the first steps to protecting your brand equity and your seller's profit margins.
Category: MAP Monitoring | Posted: May
MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters
MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters:
MAP, MSRP, and UPP are three distinct pricing strategies that brands use to control how their products are positioned and sold. This guide breaks down what each policy means, how they’re enforced, and why choosing the right one can protect your margins, brand equity, and reseller relationships.
Category: Ecommerce | Posted: May