MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters
MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters:
MAP, MSRP, and UPP are three distinct pricing strategies that brands use to control how their products are positioned and sold. This guide breaks down what each policy means, how they’re enforced, and why choosing the right one can protect your margins, brand equity, and reseller relationships.
Category: Ecommerce | Posted: May
How to Measure Brand Reputation Online
How to Measure Brand Reputation Online:
One of the best ways to measure brand reputation is through social media. It shows you how consumers feel about your brand and products and what they’re saying about it. Brand reputation is measured based on the way the public reacts to your brand. In addition to how customers see your brand, it shows how your partners and employees view it through all areas of interaction.
Category: Ecommerce | Posted: October
MAP Pricing vs MSRP
MAP Pricing vs MSRP:
We explain the difference between two popular online pricing strategies: Minimum Advertised Price and Manufacturer Suggested Retail Price. Learn how to use MSRP as your MAP price to ensure MSRP/MAP work harmoniously together while making the most of your MAP policy and MAP monitoring-enforcement strategy.
Category: Ecommerce | Posted: March
2019 E-commerce Trends
2019 E-commerce Trends:
We deep dive into 2019 e-commerce trends such as multi-channel selling, mobile's takeover and why dialing-in the customer unboxing experience is key.
Category: Ecommerce | Posted: January
MAP Pricing & How To Price for E-commerce
MAP Pricing & How To Price for E-commerce:
We approach e-commerce product pricing with some fresh new perspectives and discuss how setting a proper MAP price can effect your overall success in the online world. Ask yourself 5 important questions like "what is the demand for your product" and learn to utilize multiple price strategies that focus on physiological impacts and value or discount based approaches. Pricing is absolutely critical to online success and can make or break your marketing efforts.
Category: Ecommerce | Posted: January
Get Customers Hooked On Your E-commerce Site
Get Customers Hooked On Your E-commerce Site:
80% of your e-commerce store’s business will come from 20% of your customers. While you may have lots of first-time, one-time buyers, it’s important to concentrate and drill down on how you can keep your customers hooked to your brand and coming back for more. While you may be limited in how you can price products due to MAP, there are still many ways to make your customers have eyes only for your online store.
Category: Ecommerce | Posted: January