MAP Pricing vs MSRP
MAP Pricing vs MSRP:
We explain the difference between two popular online pricing strategies: Minimum Advertised Price and Manufacturer Suggested Retail Price. Learn how to use MSRP as your MAP price to ensure MSRP/MAP work harmoniously together while making the most of your MAP policy and MAP monitoring-enforcement strategy.
Category: Ecommerce | Posted: March
2019 E-commerce Trends
2019 E-commerce Trends:
We deep dive into 2019 e-commerce trends such as multi-channel selling, mobile's takeover and why dialing-in the customer unboxing experience is key.
Category: Ecommerce | Posted: January
MAP Pricing & How To Price for E-commerce
MAP Pricing & How To Price for E-commerce:
We approach e-commerce product pricing with some fresh new perspectives and discuss how setting a proper MAP price can effect your overall success in the online world. Ask yourself 5 important questions like "what is the demand for your product" and learn to utilize multiple price strategies that focus on physiological impacts and value or discount based approaches. Pricing is absolutely critical to online success and can make or break your marketing efforts.
Category: Ecommerce | Posted: January
Get Customers Hooked On Your E-commerce Site
Get Customers Hooked On Your E-commerce Site:
80% of your e-commerce store’s business will come from 20% of your customers. While you may have lots of first-time, one-time buyers, it’s important to concentrate and drill down on how you can keep your customers hooked to your brand and coming back for more. While you may be limited in how you can price products due to MAP, there are still many ways to make your customers have eyes only for your online store.
Category: Ecommerce | Posted: January
Why Retailers Prefer Selling MAP'd Brands
Why Retailers Prefer Selling MAP'd Brands:
There aren't any easy answers when it comes to building a successful retail business, but there certainly are decisions to be made that can increase your chances of success. Selling MAP's brands offers enormous opportunity for retailers to take advantage of larger gross margins. More profit from goods sold means more money to reinvestment in your business.
Category: Ecommerce | Posted: August
E-commerce Industry Consumer Data 2017 Infographic
E-commerce Industry Consumer Data 2017 Infographic:
The e-commerce industry is changing each year and we've put together an easy to digest infographic about how consumers purchase online, what influences them from buying online, and what they want to see on your e-commerce store.
Category: Ecommerce | Posted: May