[Video] Trade Vitality - MAP Monitoring Software
[Video] Trade Vitality - MAP Monitoring Software :
We created a little cartoon starring an everyday Joe, who in this case, happens to be named Brad. Sorry Joe, haha. Brad's journey is typical of many people we've spoken with over the years. It's so common in fact, that the story makes the perfect case in demonstrating why Trade Vitality is the best solution for MAP monitoring. Start your free trial today with Trade Vitality and discover a process-focused approach to MAP monitoring that will make your life a lot easier.
Category: MAP Monitoring | Posted: April
6 Common Objections to MAP Monitoring Software
6 Common Objections to MAP Monitoring Software:
Every brand we speak to means we get tons of questions; which we love because we get to share our passion for helping brands win with their MAP policy! In addition to questions, we've heard a number of reasons why MAP monitoring software and / or Trade Vitality isn’t the right solution for a particular brand. We wanted to address the most common objections head on and get the facts straight.
Category: MAP Monitoring | Posted: February
MAP Enforcement: The Unknown Marketing Channel to Build Your Brand
MAP Enforcement: The Unknown Marketing Channel to Build Your Brand:
Online business is rapidly growing, and additional considerations need to be made when building a brand. One which is often neglected is the Minimum Advertised Price policy, yet it's a building block to a brand's legacy. If properly enforced, a MAP policy helps preserves seller profit margins, and encourages investment by sellers into a brand. That means, more sales and higher revenues for everyone.
Category: MAP Monitoring | Posted: February
2 Indicators of Low MAP Compliance Rates
2 Indicators of Low MAP Compliance Rates:
How do you measure the effectiveness of your MAP policy? There are two key indicators that a brand needs to track and measure to continuously improve the process of monitoring and enforcing their policies. This article reviews the impact of each metric on a brand's success.
Category: MAP Monitoring | Posted: February
The Minimum Advertised Price Policy [Infographic]
The Minimum Advertised Price Policy [Infographic]:
With the dot com boom, the e-commerce industry took off. Anyone and everyone became an online retailer, which meant a heavily saturated and competitive marketplace, where discounting became the norm. Price was the only way to compete. Enter: the minimum advertised price policy. In the online world, a properly implemented MAP policy helps protect brand equity and preserve seller profit margins.
Category: MAP Monitoring | Posted: November
The One Big Mistake Brands Make Monitoring Their MAP Policy
The One Big Mistake Brands Make Monitoring Their MAP Policy:
‘Tattletale Reporting’ is a method many brands use to monitor their MAP policy. Unfortunately, it doesn’t work. Allowing the market to monitor your brand on your behalf is like handing the keys to a drunk driver. Don’t do it. This article explains why it’s damaging to your brand on a number of levels.
Category: MAP Monitoring | Posted: April