2 Indicators of Low MAP Compliance Rates
2 Indicators of Low MAP Compliance Rates:
How do you measure the effectiveness of your MAP policy? There are two key indicators that a brand needs to track and measure to continuously improve the process of monitoring and enforcing their policies. This article reviews the impact of each metric on a brand's success.
Category: MAP Monitoring | Posted: February
The Evolution of the MAP Policy in the Motosports Industry
The Evolution of the MAP Policy in the Motosports Industry:
Fear drives change, and it's not any different with the MAP policy in the motosports industry. We'll take a look at how the MAP policy evolved from the automotive industry, why it was born in the moto world, which brands are paving the way for other moto companies, and the role that MAP monitoring software plays.
Category: MAP Monitoring | Posted: December
The Minimum Advertised Price Policy [Infographic]
The Minimum Advertised Price Policy [Infographic]:
With the dot com boom, the e-commerce industry took off. Anyone and everyone became an online retailer, which meant a heavily saturated and competitive marketplace, where discounting became the norm. Price was the only way to compete. Enter: the minimum advertised price policy. In the online world, a properly implemented MAP policy helps protect brand equity and preserve seller profit margins.
Category: MAP Monitoring | Posted: November
3 Reasons Your Sellers Care That You're Using MAP Monitoring Software
3 Reasons Your Sellers Care That You're Using MAP Monitoring Software:
Many brands with a MAP policy often ponder the question: should we invest in software to take care of the enforcement process, or should we continue doing it manually? For us, it's a no brainer: why spend weeks or months getting MAP violators to comply when you can do it in hours or days? When your sellers know that you're investing in MAP monitoring software, there are plenty of benefits to your brand and its success.
Category: MAP Monitoring | Posted: October
Using Your MAP Policy to Understand Your Business
Using Your MAP Policy to Understand Your Business:
Brands are easily consumed by monitoring and enforcing their MAP policy. Important broader concepts are often lost in the wealth of information that they collect. This data can provide extremely useful insight into your business, processes, and seller network that can help you move closer to success.
Category: MAP Monitoring | Posted: June
The One Big Mistake Brands Make Monitoring Their MAP Policy
The One Big Mistake Brands Make Monitoring Their MAP Policy:
‘Tattletale Reporting’ is a method many brands use to monitor their MAP policy. Unfortunately, it doesn’t work. Allowing the market to monitor your brand on your behalf is like handing the keys to a drunk driver. Don’t do it. This article explains why it’s damaging to your brand on a number of levels.
Category: MAP Monitoring | Posted: April