The Minimum Advertised Price Policy [Infographic]:
With the dot com boom, the e-commerce industry took off. Anyone and everyone became an online retailer, which meant a heavily saturated and competitive marketplace, where discounting became the norm. Price was the only way to compete. Enter: the minimum advertised price policy. In the online world, a properly implemented MAP policy helps protect brand equity and preserve seller profit margins.
8 Tips to Prepare Your Ecommerce Store for the Holiday Season:
The holiday season brings so much cheer, happiness, and excitement! With all that holiday joy (and craze) comes loads of preparation by online retailers for all the shoppers who are out and about in the cyber world. Are you ready for the holiday retail madness? We share some goodies to make sure your ecommerce store increases the number of purchases, while millions of shoppers do what they love.