Low MAP Compliance? Consider Breaking Up With Your Sellers
Low MAP Compliance? Consider Breaking Up With Your Sellers:
Low MAP compliance rates getting you down? If there's a seller in your network who has violated your MAP policy several times, it's time to reconsider your relationship. Yet, many brands have trouble breaking up with their sellers, even if they are causing more harm than good. In this article, we take a look at your MAP enforcement process and how you can avoid the messy break up to begin with.
Category: MAP Enforcement | Posted: February
6 Common Objections to MAP Monitoring Software
6 Common Objections to MAP Monitoring Software:
Every brand we speak to means we get tons of questions; which we love because we get to share our passion for helping brands win with their MAP policy! In addition to questions, we've heard a number of reasons why MAP monitoring software and / or Trade Vitality isn’t the right solution for a particular brand. We wanted to address the most common objections head on and get the facts straight.
Category: MAP Monitoring | Posted: February
MAP Enforcement: The Unknown Marketing Channel to Build Your Brand
MAP Enforcement: The Unknown Marketing Channel to Build Your Brand:
Online business is rapidly growing, and additional considerations need to be made when building a brand. One which is often neglected is the Minimum Advertised Price policy, yet it's a building block to a brand's legacy. If properly enforced, a MAP policy helps preserves seller profit margins, and encourages investment by sellers into a brand. That means, more sales and higher revenues for everyone.
Category: MAP Monitoring | Posted: February
What If We Could Take Care of 99% of Your MAP Enforcement Work?
What If We Could Take Care of 99% of Your MAP Enforcement Work?:
Things can go completely wrong when brands manually monitor and enforce their MAP policy. There's so much to manage that something's bound to happen! Trade Vitality's combo of online dashboard and team of experts offer a Managed Service plan that’ll have you wondering why you never made the switch in the first place. We're here to set your brand up for success, starting with your MAP policy.
Category: MAP Enforcement | Posted: February
2 Indicators of Low MAP Compliance Rates
2 Indicators of Low MAP Compliance Rates:
How do you measure the effectiveness of your MAP policy? There are two key indicators that a brand needs to track and measure to continuously improve the process of monitoring and enforcing their policies. This article reviews the impact of each metric on a brand's success.
Category: MAP Monitoring | Posted: February