Prepare Your MAP Enforcement Process For The Holiday Season:
While you protect yourself with a big warm jacket this winter, remember to shelter your brand with your MAP policy during the holiday season. With all the retail festivities going on, it can be easy for MAP violators to get away. Learn how some brands adjust their MAP policy for these special times of the year, indications of what might be a violation, and an action plan to guard yourself for the holidays!
What Is Product Serialization:
What the heck is product serialization and, perhaps more importantly, why it's crucial to an effective MAP Monitoring and Enforcement campaign?
How to Track Down Seller Information on eBay or Amazon:
With massive open marketplaces dominating search engine results and app downloads, it's always a challenge tracking down seller information online. Aside from the sheer scale of enterprise involved, there are several barriers that inhibit brands from achieving an acceptable level of transparency- even within their own seller networks.
What To Do When Sellers Don't Comply With Your MAP Policy:
Every crowd has its outliers, so we might as well recognize that there are always going to be a couple bad apples in the bunch, So, what to do about sellers resistant to your MAP policy? There are some simple guidelines to follow that will get you most of the way there, but subtler details in both policy and procedure are definitely worth reading up on.
MAP Policy Enforcement Guide:
We go over tips to how to properly monitor and enforce your minimum advertise price policy online. Topics include using map enforcement to build your brand, actively enforcing your policy and why it matters and a step by step breakdown of how to go about things. Do you need software help? We have the answers!
Low MAP Compliance? Consider Breaking Up With Your Sellers:
Low MAP compliance rates getting you down? If there's a seller in your network who has violated your MAP policy several times, it's time to reconsider your relationship. Yet, many brands have trouble breaking up with their sellers, even if they are causing more harm than good. In this article, we take a look at your MAP enforcement process and how you can avoid the messy break up to begin with.