How to Enforce a MAP Policy Without Alienating Retailers
How to Enforce a MAP Policy Without Alienating Retailers:
This blog post outlines how to enforce a MAP (Minimum Advertised Price) policy without damaging retailer relationships. It emphasizes using clear, one-way policies, automating monitoring starting with friendly notices, and applying rules consistently. The guide encourages rewarding compliant retailers and escalating only when necessary.
Category: MAP Enforcement | Posted: July