Posted on 12th April '17 in MAP Monitoring - Comments
We created a little cartoon starring an everyday Joe, who in this case, happens to be named Brad. Sorry Joe, haha. Brad's journey is typical of many people we've spoken with over the years. It's so common in fact, that the story makes the perfect case in demonstrating why Trade Vitality is the best solution for MAP monitoring. We'd love to hear what you think. You can tell us here.
Maybe you are like Brad. He owns ABC Products and is the company's biggest cheerleader. He works hard to offer great products at a fair price and backs it up with fantastic service.
Unfortunately, he faced an onslaught of discounters online who slashed prices on his products. To gain control of the situation, he started a Minimum Advertised Price (MAP) policy. But he was so busy running his business and taking care of customers, he didn't have time to enforce the policy. As a result, things got worse:
A friend in the business told Brad about Trade Vitality. The software allowed him to figure out where his products were sold and at what price. He could easily and rapidly identify online sellers who were skirting his MAP policy and contact them. Once logged into the Trade Vitality dash, Brad could monitor and manage all this activity from his personalized dashboard.
The result? It wasn't long before he was able to:
To learn more about how Trade Vitality can help reduce your MAP pricing violations, visit TradeVitality.com to start a free trial today.