MAP Agreements vs. Policies: What You Need to Know
MAP Agreements vs. Policies: What You Need to Know:
This post breaks down the critical differences between MAP agreements and MAP policies. While agreements can lead to legal pitfalls and antitrust violations, MAP policies — when written and enforced unilaterally — provide the safest and most effective way to protect your brand’s pricing integrity. Learn when to use each, what language to avoid, and how to build a legally sound MAP enforcement strategy.
Category: MAP Monitoring | Posted: August