Posted on 11th June '25 in MAP Monitoring - Comments
If you're still checking Google Shopping listings by hand or asking your team to “spot check Amazon,” it might be time to ask: have you outgrown your manual MAP monitoring process?
Manual enforcement works, until it doesn’t. As your brand scales, so does the complexity. Here are five unmistakable signs that it’s time to switch from spreadsheets and screenshots to automated MAP monitoring software.
If that sounds like you, it's time to move to an automated MAP monitoring tool like Trade Vitality.
If your team is spending more than 30–60 minutes a day monitoring pricing across retailers, you're already in the red.
Time spent hunting for violations is time taken away from growth—marketing, sales, ops. Manual checks don’t scale, and the more SKUs you sell, the more fragile your enforcement becomes.
2. You’re Finding Violations Too Late (or Not at All)
Manual methods mean slow discovery. You might only catch violations days after they’ve already eroded your pricing or upset your resellers.
And weekends? Forget about it. Unless you're checking 24/7, rogue sellers can easily slip through the cracks and do damage before anyone notices.
3. Your Brand Sells on 3+ Channels
Amazon. Walmart. eBay. Google Shopping. Shopify. Distributor sites. Once you’re on more than a few platforms, the pricing landscape gets chaotic fast.
Each channel has its quirks, and many sellers don’t follow your pricing playbook. Without automation, you’re flying blind or constantly behind.
4. Your Authorized Sellers Are Getting Frustrated
When good resellers see violators undercutting MAP without consequence, trust breaks down. They start calling. Complaining. Threatening to drop your brand.
Enforcement only works when it’s consistent. If your top partners feel you’re not holding the line, you risk losing them permanently.
5. You’ve Had to Do Damage Control Before
Every brand has a wake-up call. Maybe it was a sudden pricing collapse on a key product. Or a viral deal from an unauthorized seller. Or a big-box partner refusing to reorder because “your pricing’s out of control.”
If you've already dealt with a MAP crisis, the writing’s on the wall: you’ve outgrown manual.
What to Do If This Sounds Familiar
Manual MAP enforcement is a great start—but it's not built to scale.
If you're seeing any of these signs, it’s time to explore automated MAP monitoring tools. Platforms like Trade Vitality help brands:
MAP monitoring doesn’t have to be a grind. Let software do the heavy lifting -- so you can focus on growing your brand.
Ready to take control of your MAP policy? Start monitoring smarter with Trade Vitality. |