What Is MAP Pricing? How to Calculate It, vs MSRP and Retail Policy Tips
What Is MAP Pricing? How to Calculate It, vs MSRP and Retail Policy Tips:
Minimum Advertised Price (MAP) policies are one of the most misunderstood but most important tools in modern retail. MAP pricing protects margins, prevents channel conflict, and keeps a brand’s value intact across competitive marketplaces like Amazon, eBay, and Google Shopping.
Category: MAP Enforcement | Posted: September