How Do We Know if a MAP Policy Is Enforced?
How Do We Know if a MAP Policy Is Enforced?:
You can tell that your MAP policy has been enforced when sellers continue to comply with its terms and refrain from violations. Even if sellers previously violated a MAP policy, a turnaround and compliance show enforcement.
Category: MAP Enforcement | Posted: August
Prepare Your MAP Enforcement Process For The Holiday Season
Prepare Your MAP Enforcement Process For The Holiday Season:
While you protect yourself with a big warm jacket this winter, remember to shelter your brand with your MAP policy during the holiday season. With all the retail festivities going on, it can be easy for MAP violators to get away. Learn how some brands adjust their MAP policy for these special times of the year, indications of what might be a violation, and an action plan to guard yourself for the holidays!
Category: MAP Enforcement | Posted: September
MAP Pricing vs MSRP
MAP Pricing vs MSRP:
We explain the difference between two popular online pricing strategies: Minimum Advertised Price and Manufacturer Suggested Retail Price. Learn how to use MSRP as your MAP price to ensure MSRP/MAP work harmoniously together while making the most of your MAP policy and MAP monitoring-enforcement strategy.
Category: Ecommerce | Posted: March
How Product Serialization Helps Enforce MAP Pricing and Fight Gray Market Sellers
How Product Serialization Helps Enforce MAP Pricing and Fight Gray Market Sellers:
What the heck is product serialization and, perhaps more importantly, why it's crucial to an effective MAP Monitoring and Enforcement campaign?
Category: MAP Enforcement | Posted: February
Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet'
Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet':
We believe in people power. Technology is a tool, not a crutch. Though it may be tempting to tell your hair stylist you want 'the best haircut ever,' you're already aware of the limitations of reality because you've probably had a lot of haircuts in your life. The same is true with MAP Monitoring. We've been up and down this road a million times, so we know the fastest routes, regardless of traffic or weather. Metaphors aside, no one is scanning 'the entire Internet' to isolate your seller network, and we'll explain why in this article.
Category: MAP Monitoring | Posted: November
How to Track Down Seller Information on eBay or Amazon
How to Track Down Seller Information on eBay or Amazon:
With massive open marketplaces dominating search engine results and app downloads, it's always a challenge tracking down seller information online. Aside from the sheer scale of enterprise involved, there are several barriers that inhibit brands from achieving an acceptable level of transparency- even within their own seller networks.
Category: MAP Enforcement | Posted: August