MAP Pricing vs MSRP
MAP Pricing vs MSRP:
We explain the difference between two popular online pricing strategies: Minimum Advertised Price and Manufacturer Suggested Retail Price. Learn how to use MSRP as your MAP price to ensure MSRP/MAP work harmoniously together while making the most of your MAP policy and MAP monitoring-enforcement strategy.
Category: Ecommerce | Posted: March
What Is Product Serialization
What Is Product Serialization:
What the heck is product serialization and, perhaps more importantly, why it's crucial to an effective MAP Monitoring and Enforcement campaign?
Category: MAP Enforcement | Posted: February
2019 E-commerce Trends
2019 E-commerce Trends:
We deep dive into 2019 e-commerce trends such as multi-channel selling, mobile's takeover and why dialing-in the customer unboxing experience is key.
Category: Ecommerce | Posted: January
Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet'
Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet':
We believe in people power. Technology is a tool, not a crutch. Though it may be tempting to tell your hair stylist you want 'the best haircut ever,' you're already aware of the limitations of reality because you've probably had a lot of haircuts in your life. The same is true with MAP Monitoring. We've been up and down this road a million times, so we know the fastest routes, regardless of traffic or weather. Metaphors aside, no one is scanning 'the entire Internet' to isolate your seller network, and we'll explain why in this article.
Category: MAP Monitoring | Posted: November
How to Track Down Seller Information on eBay or Amazon
How to Track Down Seller Information on eBay or Amazon:
With massive open marketplaces dominating search engine results and app downloads, it's always a challenge tracking down seller information online. Aside from the sheer scale of enterprise involved, there are several barriers that inhibit brands from achieving an acceptable level of transparency- even within their own seller networks.
Category: MAP Enforcement | Posted: August
What To Do When Sellers Don't Comply With Your MAP Policy
What To Do When Sellers Don't Comply With Your MAP Policy:
Every crowd has its outliers, so we might as well recognize that there are always going to be a couple bad apples in the bunch, So, what to do about sellers resistant to your MAP policy? There are some simple guidelines to follow that will get you most of the way there, but subtler details in both policy and procedure are definitely worth reading up on.
Category: MAP Enforcement | Posted: July