MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters
MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters:
MAP, MSRP, and UPP are three distinct pricing strategies that brands use to control how their products are positioned and sold. This guide breaks down what each policy means, how they’re enforced, and why choosing the right one can protect your margins, brand equity, and reseller relationships.
Category: Ecommerce | Posted: May
What is MAP Monitoring? A Simple Guide For Brands
What is MAP Monitoring? A Simple Guide For Brands:
This article covers how MAP monitoring comes into play and how to strategically use it to protect and grow your brand presence online. We also go into what it takes to successfully pull off a campaign including properly identifying sellers and products, monitoring them, gathering supporting evidence when a policy violation occurs and what steps to take to enforce a policy.
Category: MAP Monitoring | Posted: April
How to Measure Brand Reputation Online
How to Measure Brand Reputation Online:
One of the best ways to measure brand reputation is through social media. It shows you how consumers feel about your brand and products and what they’re saying about it. Brand reputation is measured based on the way the public reacts to your brand. In addition to how customers see your brand, it shows how your partners and employees view it through all areas of interaction.
Category: Ecommerce | Posted: October
How to Create a Minimum Advertised Price (MAP) Policy
How to Create a Minimum Advertised Price (MAP) Policy:
There are many steps included in creating a MAP policy, but the best one to get you started is researching competitors’ prices. Knowing competitors' pricing can help you get a better idea of advertising prices for your products.
Category: MAP Monitoring | Posted: August
How Do We Know if a MAP Policy Is Enforced?
How Do We Know if a MAP Policy Is Enforced?:
You can tell that your MAP policy has been enforced when sellers continue to comply with its terms and refrain from violations. Even if sellers previously violated a MAP policy, a turnaround and compliance show enforcement.
Category: MAP Enforcement | Posted: August
Prepare Your MAP Enforcement Process For The Holiday Season
Prepare Your MAP Enforcement Process For The Holiday Season:
While you protect yourself with a big warm jacket this winter, remember to shelter your brand with your MAP policy during the holiday season. With all the retail festivities going on, it can be easy for MAP violators to get away. Learn how some brands adjust their MAP policy for these special times of the year, indications of what might be a violation, and an action plan to guard yourself for the holidays!
Category: MAP Enforcement | Posted: September