MAP Policy Enforcement Guide
MAP Policy Enforcement Guide:
We go over tips to how to properly monitor and enforce your minimum advertise price policy online. Topics include using map enforcement to build your brand, actively enforcing your policy and why it matters and a step by step breakdown of how to go about things. Do you need software help? We have the answers!
Category: MAP Enforcement | Posted: January
Get Customers Hooked On Your E-commerce Site
Get Customers Hooked On Your E-commerce Site:
80% of your e-commerce store’s business will come from 20% of your customers. While you may have lots of first-time, one-time buyers, it’s important to concentrate and drill down on how you can keep your customers hooked to your brand and coming back for more. While you may be limited in how you can price products due to MAP, there are still many ways to make your customers have eyes only for your online store.
Category: Ecommerce | Posted: January
Is a (MAP) Minimum Advertised Price Policy Legal?
Is a (MAP) Minimum Advertised Price Policy Legal?:
We take a dive into the legality of a minimum advertised price (MAP) policy and cover how MAP policies work, how to create a MAP policy and how to enforce a MAP policy. We answer the basics when it comes to creating a legal map policy and clear up some confusion about antitrust and price fixing laws. Also, get some insight into Kellogg's unique MAP policy strategy and how they went about successfully enforcing it.
Category: MAP Monitoring | Posted: November
Why Retailers Prefer Selling MAP'd Brands
Why Retailers Prefer Selling MAP'd Brands:
There aren't any easy answers when it comes to building a successful retail business, but there certainly are decisions to be made that can increase your chances of success. Selling MAP's brands offers enormous opportunity for retailers to take advantage of larger gross margins. More profit from goods sold means more money to reinvestment in your business.
Category: Ecommerce | Posted: August
E-commerce Industry Consumer Data 2017 Infographic
E-commerce Industry Consumer Data 2017 Infographic:
The e-commerce industry is changing each year and we've put together an easy to digest infographic about how consumers purchase online, what influences them from buying online, and what they want to see on your e-commerce store.
Category: Ecommerce | Posted: May
6 Reasons to Choose Trade Vitality as Your MAP Monitoring Software
6 Reasons to Choose Trade Vitality as Your MAP Monitoring Software:
Trade Vitality offers an affordable, easy-to-use online dashboard to find and notify MAP violators and manage your entire MAP enforcement process. We welcome you to plug in your own data and take our program for a test drive, all the while experiencing the full support of our team to deliver the results that are most important to you. We don't sell software, we sell a service, and that's a very important aspect of how we help you to accomplish your goals. Our industry professionals utilize today's best technology to deliver the ultimate in data quality and customer service.
Category: MAP Monitoring | Posted: April