What To Do When Sellers Don't Comply With Your MAP Policy:
Every crowd has its outliers, so we might as well recognize that there are always going to be a couple bad apples in the bunch, So, what to do about sellers resistant to your MAP policy? There are some simple guidelines to follow that will get you most of the way there, but subtler details in both policy and procedure are definitely worth reading up on.
How to Start a MAP Policy in 5 Easy Steps:
Learn how to launch a minimum advertised price policy for your brand in these 5 steps. We dive into policy basics, how to stay in touch with your sellers throughout the process and the importance of letting sellers know you're using map monitoring software. Enforcement is just as important as monitoring and we offer some advice on how to deal with sellers that aren't complying.
Do You Need MAP Monitoring Software?:
You need MAP monitoring software, seriously. Manual methods aren't going to get it done because there's simply too much data and not enough time to check and recheck seller pricing. Save yourself the headache, gain some more time in your day and go with a trusted MAP monitoring company!
What is MAP Monitoring?:
This article covers how MAP monitoring comes into play and how to strategically use it to protect and grow your brand presence online. We also go into what it takes to successfully pull off a campaign including properly identifying sellers and products, monitoring them, gathering supporting evidence when a policy violation occurs and what steps to take to enforce a policy.
Amazon MAP Policy Monitoring Challenges:
Brands looking to monitor and enforce a minimum advertised price policy on Amazon should be aware of the difficulties. We discuss specific challenges with FBA sellers and how to go about growing your brand on Amazon the right way - before it gets messy. Do you need map monitoring software? We cover that, too.
MAP Pricing & How To Price for E-commerce:
We approach e-commerce product pricing with some fresh new perspectives and discuss how setting a proper MAP price can effect your overall success in the online world. Ask yourself 5 important questions like "what is the demand for your product" and learn to utilize multiple price strategies that focus on physiological impacts and value or discount based approaches. Pricing is absolutely critical to online success and can make or break your marketing efforts.