Get actionable steps on how to monitor and enforce your MAP policy:

Amazon MAP Policy Monitoring Challenges

Amazon MAP Policy Monitoring Challenges:
Brands looking to monitor and enforce a minimum advertised price policy on Amazon should be aware of the difficulties. We discuss specific challenges with FBA sellers and how to go about growing your brand on Amazon the right way - before it gets messy. Do you need map monitoring software? We cover that, too.

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Category: MAP Monitoring | Posted: January

MAP Pricing & How To Price for E-commerce

MAP Pricing & How To Price for E-commerce

MAP Pricing & How To Price for E-commerce:
We approach e-commerce product pricing with some fresh new perspectives and discuss how setting a proper MAP price can effect your overall success in the online world. Ask yourself 5 important questions like "what is the demand for your product" and learn to utilize multiple price strategies that focus on physiological impacts and value or discount based approaches. Pricing is absolutely critical to online success and can make or break your marketing efforts.

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Category: Ecommerce | Posted: January

MAP Policy Enforcement Guide

MAP Policy Enforcement Guide

MAP Policy Enforcement Guide:
We go over tips to how to properly monitor and enforce your minimum advertise price policy online. Topics include using map enforcement to build your brand, actively enforcing your policy and why it matters and a step by step breakdown of how to go about things. Do you need software help? We have the answers!

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Category: MAP Enforcement | Posted: January

Get Customers Hooked On Your E-commerce Site

Get Customers Hooked On Your E-commerce Site

Get Customers Hooked On Your E-commerce Site:
80% of your e-commerce store’s business will come from 20% of your customers. While you may have lots of first-time, one-time buyers, it’s important to concentrate and drill down on how you can keep your customers hooked to your brand and coming back for more. While you may be limited in how you can price products due to MAP, there are still many ways to make your customers have eyes only for your online store.

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Category: Ecommerce | Posted: January

Is a (MAP) Minimum Advertised Price Policy Legal?

Is a MAP Policy Legal?

Is a (MAP) Minimum Advertised Price Policy Legal?:
We take a dive into the legality of a minimum advertised price (MAP) policy and cover how MAP policies work, how to create a MAP policy and how to enforce a MAP policy. We answer the basics when it comes to creating a legal map policy and clear up some confusion about antitrust and price fixing laws. Also, get some insight into Kellogg's unique MAP policy strategy and how they went about successfully enforcing it.

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Category: MAP Monitoring | Posted: November

Why Retailers Prefer Selling MAP'd Brands

MAP'd brands support retailers

Why Retailers Prefer Selling MAP'd Brands:
There aren't any easy answers when it comes to building a successful retail business, but there certainly are decisions to be made that can increase your chances of success. Selling MAP's brands offers enormous opportunity for retailers to take advantage of larger gross margins. More profit from goods sold means more money to reinvestment in your business.

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Category: Ecommerce | Posted: August