What is MAP Monitoring?
What is MAP Monitoring?:
This article covers how MAP monitoring comes into play and how to strategically use it to protect and grow your brand presence online. We also go into what it takes to successfully pull off a campaign including properly identifying sellers and products, monitoring them, gathering supporting evidence when a policy violation occurs and what steps to take to enforce a policy.
Category: MAP Monitoring | Posted: September
How to Create a MAP Policy
How to Create a MAP Policy:
There are many steps included in creating a MAP policy, but the best one to get you started is researching competitors’ prices. Knowing competitors' pricing can help you get a better idea of advertising prices for your products.
Category: MAP Monitoring | Posted: August
How Do We Know if a MAP Policy Is Enforced?
How Do We Know if a MAP Policy Is Enforced?:
You can tell that your MAP policy has been enforced when sellers continue to comply with its terms and refrain from violations. Even if sellers previously violated a MAP policy, a turnaround and compliance show enforcement.
Category: MAP Enforcement | Posted: August
How to Enforce a MAP Policy
How to Enforce a MAP Policy:
The first step in enforcing a MAP policy price is to create a cease-and-desist letter over the MAP violation. It should state that the seller must revert back to the agreed-upon minimum price for products or face additional consequences in the form of certain penalties.
Category: MAP Enforcement | Posted: July
What is a MAP Pricing Policy?
What is a MAP Pricing Policy?:
It's time we all get on the same page about what a minimum advertised price policy is, how it came about, and why it's important that every single manufacturer has one implemented across their seller network. MAP monitoring and enforcement is one of the first steps to protecting your brand equity and your seller's profit margins.
Category: MAP Monitoring | Posted: July
Prepare Your MAP Enforcement Process For The Holiday Season
Prepare Your MAP Enforcement Process For The Holiday Season:
While you protect yourself with a big warm jacket this winter, remember to shelter your brand with your MAP policy during the holiday season. With all the retail festivities going on, it can be easy for MAP violators to get away. Learn how some brands adjust their MAP policy for these special times of the year, indications of what might be a violation, and an action plan to guard yourself for the holidays!
Category: MAP Enforcement | Posted: September