Are MAP (Minimum Advertised Price) Policies Legal? A Guide for Brands
Are MAP (Minimum Advertised Price) Policies Legal? A Guide for Brands:
Minimum Advertised Price (MAP) policies are one of the most effective tools manufacturers have for protecting their brand value and reseller relationships — but they also carry legal weight. If you’re wondering whether MAP policies are legal in the U.S. (and elsewhere), this post will clarify what’s allowed, what’s risky, and how to stay compliant.
Category: MAP Monitoring | Posted: May
What Is a MAP Policy? Complete Guide to Pricing and Enforcement
What Is a MAP Policy? Complete Guide to Pricing and Enforcement:
It's time we all get on the same page about what a minimum advertised price policy is, how it came about, and why it's important that every single manufacturer has one implemented across their seller network. MAP monitoring and enforcement is one of the first steps to protecting your brand equity and your seller's profit margins.
Category: MAP Monitoring | Posted: May
MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters
MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters:
MAP, MSRP, and UPP are three distinct pricing strategies that brands use to control how their products are positioned and sold. This guide breaks down what each policy means, how they’re enforced, and why choosing the right one can protect your margins, brand equity, and reseller relationships.
Category: Ecommerce | Posted: May
What is MAP Monitoring? A Simple Guide For Brands
What is MAP Monitoring? A Simple Guide For Brands:
This article covers how MAP monitoring comes into play and how to strategically use it to protect and grow your brand presence online. We also go into what it takes to successfully pull off a campaign including properly identifying sellers and products, monitoring them, gathering supporting evidence when a policy violation occurs and what steps to take to enforce a policy.
Category: MAP Monitoring | Posted: April
How to Measure Brand Reputation Online
How to Measure Brand Reputation Online:
One of the best ways to measure brand reputation is through social media. It shows you how consumers feel about your brand and products and what they’re saying about it. Brand reputation is measured based on the way the public reacts to your brand. In addition to how customers see your brand, it shows how your partners and employees view it through all areas of interaction.
Category: Ecommerce | Posted: October
How to Create a Minimum Advertised Price (MAP) Policy
How to Create a Minimum Advertised Price (MAP) Policy:
There are many steps included in creating a MAP policy, but the best one to get you started is researching competitors’ prices. Knowing competitors' pricing can help you get a better idea of advertising prices for your products.
Category: MAP Monitoring | Posted: August