What to Do When Sellers Ignore Your MAP Policy (And How to Automate Enforcement)
What to Do When Sellers Ignore Your MAP Policy (And How to Automate Enforcement):
Every crowd has its outliers, so we might as well recognize that there are always going to be a couple bad apples in the bunch, So, what to do about sellers resistant to your MAP policy? There are some simple guidelines to follow that will get you most of the way there, but subtler details in both policy and procedure are definitely worth reading up on.
Category: MAP Enforcement | Posted: July
How to Start a MAP Policy in 5 Easy Steps
How to Start a MAP Policy in 5 Easy Steps:
Learn how to launch a minimum advertised price policy for your brand in these 5 steps. We dive into policy basics, how to stay in touch with your sellers throughout the process and the importance of letting sellers know you're using map monitoring software. Enforcement is just as important as monitoring and we offer some advice on how to deal with sellers that aren't complying.
Category: MAP Monitoring | Posted: April
Amazon MAP Policy Monitoring Challenges
Amazon MAP Policy Monitoring Challenges:
Brands looking to monitor and enforce a minimum advertised price policy on Amazon should be aware of the difficulties. We discuss specific challenges with FBA sellers and how to go about growing your brand on Amazon the right way - before it gets messy. Do you need map monitoring software? We cover that, too.
Category: MAP Monitoring | Posted: January
MAP Pricing & How To Price for E-commerce
MAP Pricing & How To Price for E-commerce:
We approach e-commerce product pricing with some fresh new perspectives and discuss how setting a proper MAP price can effect your overall success in the online world. Ask yourself 5 important questions like "what is the demand for your product" and learn to utilize multiple price strategies that focus on physiological impacts and value or discount based approaches. Pricing is absolutely critical to online success and can make or break your marketing efforts.
Category: Ecommerce | Posted: January
Why Retailers Prefer Selling MAP'd Brands
Why Retailers Prefer Selling MAP'd Brands:
There aren't any easy answers when it comes to building a successful retail business, but there certainly are decisions to be made that can increase your chances of success. Selling MAP's brands offers enormous opportunity for retailers to take advantage of larger gross margins. More profit from goods sold means more money to reinvestment in your business.
Category: Ecommerce | Posted: August
6 Reasons to Choose Trade Vitality as Your MAP Monitoring Software
6 Reasons to Choose Trade Vitality as Your MAP Monitoring Software:
Trade Vitality offers an affordable, easy-to-use online dashboard to find and notify MAP violators and manage your entire MAP enforcement process. We welcome you to plug in your own data and take our program for a test drive, all the while experiencing the full support of our team to deliver the results that are most important to you. We don't sell software, we sell a service, and that's a very important aspect of how we help you to accomplish your goals. Our industry professionals utilize today's best technology to deliver the ultimate in data quality and customer service.
Category: MAP Monitoring | Posted: April