The Minimum Advertised Price Policy [Infographic]
The Minimum Advertised Price Policy [Infographic]:
With the dot com boom, the e-commerce industry took off. Anyone and everyone became an online retailer, which meant a heavily saturated and competitive marketplace, where discounting became the norm. Price was the only way to compete. Enter: the minimum advertised price policy. In the online world, a properly implemented MAP policy helps protect brand equity and preserve seller profit margins.
Category: MAP Monitoring | Posted: November
[Podcast] Retail Tales Ep. 1 - Eddie Lichstein, Autoplicity.com
[Podcast] Retail Tales Ep. 1 - Eddie Lichstein, Autoplicity.com:
We've made it to the podcast world! "Retail Tales" is our collection of conversations with retailers about their perspective on MAP policies and all the things that brands don't get to hear for themselves. We want to bring brands up close and personal with what happens on the frontline. Listen to what Eddie Lichstein from Autoplicity.com has to say about his encounters with brands and their policies.
Category: MAP Enforcement | Posted: October
How To Start MAP Monitoring in 30 Days
How To Start MAP Monitoring in 30 Days:
Have no idea where to start to setup your MAP policy enforcement process? Our step-by-step guide helps you go from zero online price monitoring to a fully enforced MAP policy across your entire online seller network.
Category: MAP Enforcement | Posted: September
5 Strategies To Protect Your Brand Against Amazon
5 Strategies To Protect Your Brand Against Amazon:
If you've ever wondered "how do you find a merchant’s real identity on Amazon?", we've got some answers to help you navigate the beast and get your MAP policy under control. You'll get the inside scoop on Amazon resellers: the different types, why they can hide, and how you can find out who they are.
Category: MAP Enforcement | Posted: July
Trade Vitality Does the Heavy Lifting for KFI
Trade Vitality Does the Heavy Lifting for KFI :
Family owned and operated ATV/UTV accessories manufacturer, KFI saw more and more online retailers pop-up selling their products. With “great success comes with great responsibility," they needed support to protect their brand from MAP violators. Enter: Trade Vitality. Now KFI is winning the fight against MAP violations, while increasing their business.
Category: Customer Success | Posted: July
How Sena Boosted Productivity by 400% and Reduced Customer Complaints
How Sena Boosted Productivity by 400% and Reduced Customer Complaints:
Sena Technologies is the global leader in bluetooth communication systems for the Powersports industry. Tremendous growth means their products are a target for retailers looking to make a quick profit. This makes it difficult for the brand to get a handle on their MAP policy. With Trade Vitality, Sena is now able to put teeth into their MAP policy.
Category: Customer Success | Posted: June