Using Your MAP Policy to Understand Your Business
Using Your MAP Policy to Understand Your Business:
Brands are easily consumed by monitoring and enforcing their MAP policy. Important broader concepts are often lost in the wealth of information that they collect. This data can provide extremely useful insight into your business, processes, and seller network that can help you move closer to success.
Category: MAP Monitoring | Posted: June
How Sena Boosted Productivity by 400% and Reduced Customer Complaints
How Sena Boosted Productivity by 400% and Reduced Customer Complaints:
Sena Technologies is the global leader in bluetooth communication systems for the Powersports industry. Tremendous growth means their products are a target for retailers looking to make a quick profit. This makes it difficult for the brand to get a handle on their MAP policy. With Trade Vitality, Sena is now able to put teeth into their MAP policy.
Category: Customer Success | Posted: June
How Arlen Ness Effectively Monitors Their MAP Policy Using Seamless Communication
How Arlen Ness Effectively Monitors Their MAP Policy Using Seamless Communication:
Arlen Ness is a well-known name in the motorcycle industry with generations of heritage, but sellers were continuously violating their MAP policy. By instituting a more organized and cohesive monitoring process, their policy violations and customer complaints are decreasing while their company becomes more productive.
Category: Customer Success | Posted: April
How To Handle Complaints About Your MAP Policy
How To Handle Complaints About Your MAP Policy:
Customer complaints come with the territory, regardless of what you do. When it comes to your MAP policy, there are specific methods to implement to handle complaints and reduce violations. Enforcement is paramount, but supporting sellers that abide by your policies is also key to a successful MAP policy.
Category: MAP Enforcement | Posted: April
The One Big Mistake Brands Make Monitoring Their MAP Policy
The One Big Mistake Brands Make Monitoring Their MAP Policy:
‘Tattletale Reporting’ is a method many brands use to monitor their MAP policy. Unfortunately, it doesn’t work. Allowing the market to monitor your brand on your behalf is like handing the keys to a drunk driver. Don’t do it. This article explains why it’s damaging to your brand on a number of levels.
Category: MAP Monitoring | Posted: April