How to Enforce a MAP Policy
How to Enforce a MAP Policy:
The first step in enforcing a MAP policy price is to create a cease-and-desist letter over the MAP violation. It should state that the seller must revert back to the agreed-upon minimum price for products or face additional consequences in the form of certain penalties.
Category: MAP Enforcement | Posted: July
What is a Minimum Advertised Price (MAP) Pricing Policy?
What is a Minimum Advertised Price (MAP) Pricing Policy?:
It's time we all get on the same page about what a minimum advertised price policy is, how it came about, and why it's important that every single manufacturer has one implemented across their seller network. MAP monitoring and enforcement is one of the first steps to protecting your brand equity and your seller's profit margins.
Category: MAP Monitoring | Posted: July