How Do We Know if a MAP Policy Is Enforced?
How Do We Know if a MAP Policy Is Enforced?:
You can tell that your MAP policy has been enforced when sellers continue to comply with its terms and refrain from violations. Even if sellers previously violated a MAP policy, a turnaround and compliance show enforcement.
Category: MAP Enforcement | Posted: August
How to Enforce a MAP Policy
How to Enforce a MAP Policy:
The first step in enforcing a MAP policy price is to create a cease-and-desist letter over the MAP violation. It should state that the seller must revert back to the agreed-upon minimum price for products or face additional consequences in the form of certain penalties.
Category: MAP Enforcement | Posted: July
Prepare Your MAP Enforcement Process For The Holiday Season
Prepare Your MAP Enforcement Process For The Holiday Season:
While you protect yourself with a big warm jacket this winter, remember to shelter your brand with your MAP policy during the holiday season. With all the retail festivities going on, it can be easy for MAP violators to get away. Learn how some brands adjust their MAP policy for these special times of the year, indications of what might be a violation, and an action plan to guard yourself for the holidays!
Category: MAP Enforcement | Posted: September
What Is Product Serialization
What Is Product Serialization:
What the heck is product serialization and, perhaps more importantly, why it's crucial to an effective MAP Monitoring and Enforcement campaign?
Category: MAP Enforcement | Posted: February
How to Track Down Seller Information on eBay or Amazon
How to Track Down Seller Information on eBay or Amazon:
With massive open marketplaces dominating search engine results and app downloads, it's always a challenge tracking down seller information online. Aside from the sheer scale of enterprise involved, there are several barriers that inhibit brands from achieving an acceptable level of transparency- even within their own seller networks.
Category: MAP Enforcement | Posted: August
What To Do When Sellers Don't Comply With Your MAP Policy
What To Do When Sellers Don't Comply With Your MAP Policy:
Every crowd has its outliers, so we might as well recognize that there are always going to be a couple bad apples in the bunch, So, what to do about sellers resistant to your MAP policy? There are some simple guidelines to follow that will get you most of the way there, but subtler details in both policy and procedure are definitely worth reading up on.
Category: MAP Enforcement | Posted: July