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Why Your Map Monitoring Company Isn't Scanning 'The Entire Internet'

Posted on 13th November '18 in MAP Monitoring - Comments

You don't need to scan 'the Entire Internet'

It’s important to define your goals when searching for a map monitoring company. Asking the right questions will help you find a solution that meets your expectations.

We’d like to help you become acquainted with map monitoring as a service, as well as some of the realities involved with paid services that offer to locate products and pricing on behalf of your business.

In this article, we’ll explain why ‘scanning the entire Internet,’ as some put it, is impossible, and why this focus is counterproductive in the context of map monitoring.

What's the deal?

A highly effective map monitoring service can't scan 'the entire Internet' at a rate you can afford. It would be grossly inefficient to start at the top of the list of all the content available online and start chipping away at what is mostly non-product-related data. The expense of the processing power alone would negate any opportunity for a profitable venture. 

The startup space is crowded, and yet no one is rushing to be the next Google… because no one can. The sheer volume of information that is being produced is astounding, not to mention all of the data that already exists. So, until AI, Blockchain, or any other explosive new technology offers some type of breakthrough to fundamentally change the landscape, this is the stage we operate on for now. 


When approaching the topic of MAP monitoring, everyone on the brand side is normally stressed out about getting their MAP policy under control. It’s a loaded situation, to begin with. Expectations are built, promises are made as services are shopped, and the comparisons begin.

Words like everything and everywhere should make your ears perk up. They don’t belong in a conversation about MAP monitoring unless you’re explaining why everything and everywhere is impossible. We know hyperbole is all the rage these days but try not to get caught up in that. 

Picture yourself reporting on the homeless in Los Angeles. You wouldn’t begin your research at Disneyland. As such, one would expect we use the same rationale and judgment online that we would use in the real world, but most people don’t.

Sometimes, unrealistic expectations have their way of creeping in, and as the client, it’s not your fault. 

Staying Effective

Asking questions hurts no one unless you’re running around asking women who aren’t pregnant when the baby is due. Don’t do that. Do- ask us whatever you please. We’re inclined to dig in our heels and get to work as soon as we feel that we’re able to explain, or better yet, demonstrate what’s happening in any given situation. 

In this instance, no, we don’t scan ‘the entire Internet,’ because it’s unnecessary for the purpose of MAP monitoring. 

So, what’s a good strategy for locating all those infinitesimal pieces of data that you want to find within the insanely massive scale of the Internet? It begins with experience. One must consider where resources should be allocated and how to maximize ROI. Since farming irrelevant information is inefficient, we’re best served to mine data in highly trafficked areas where your products are sold. 

This is where we have the opportunity to earn your trust.


Our platform has a lot going on under the hood. So much so, that it’s a little beyond the capability of the team to communicate the details in a meaningful way on our blog.Trade Vitality uses actual people (yes, living human beings!) to audit your data by hand, ensuring that the data for each and every product you need to know about is being delivered to your dashboard and presented in a useful and actionable way. 

Sellers change pricing as they see fit, so you need to be aware of price changes as they occur. Providing a tangled mess of products and sellers in a massive data dump doesn’t do anyone any favors, so it’s with great care that this information is aggregated into meaningful, bite-sized pieces of information, allowing you to utilize our suite of tools to take immediate action in enforcing your map policy. 

Rather than walk you through a few analogies that will just drive left-brained people crazy, let’s just get to the heart of the matter: trust.

It seems like people are on edge these days about any number of things, so the last thing we want to do is make your life harder than it already is. At the end of the day, we’re here to help, and we’re going to stake our reputations on the success of us performing this task to your satisfaction. As cheesy as it sounds, it’s true. 

To add credence to this concept, we encourage you to request trials from as many MAP compliance agencies as you can and inspect their process and attention to detail with as discerning an eye as your customers use to select your products. 

Our Unique Process

Trade Vitality takes the human factor into consideration long before offering any service to our clients. We want to allow for feature expansion ahead of client demand, all the while allowing clients’ needs and curiosities to heavily influence our development map. We encourage an open atmosphere of communication in whatever your particular mix of introvert/extrovert-style is. 

In a market where growth is viewed as the ultimate success, we prefer to look at things differently. We believe that service companies should focus on sustainability and valued partnerships. We believe that the proof is in the pudding, so to speak, and that once you try us, you’ll stay.

Sign up for a free trial today, and enjoy using our technology with your products. We won’t ‘scan the entire Internet’, but we think you’ll be satisfied with the results. ;)

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